Marketing Archives

Updated August 2023: 5 Traits Corporate Sponsors Look For in Sports Partners

It’s already been a week in the wild world of sports and it’s only Wednesday. US soccer fans started out...

Marketing

Updated July 2023: Winmo Adds Social Spending Across 5 Platforms (Interactive Tour)

In 2023, Winmo, the most widely used B2B sales intelligence tool for the advertising industry in the US and UK,...

UK

25 UK Decision Makers on the Move (Q2 2023)

There are hundreds of C-suite shakeups every day across industries. It can be easy to miss these moves — and...

Sales

eBook Download: 39 Holiday Spenders Planning in Q3 2023

It’s shaping up to be another odd holiday spending season for both brands and consumers. It’s hard to believe it’s...

Marketing

37 US Brands with New CMOs (Q2 2023)

As we know, CMOs have been known to switch roles more often than the other C-suites. Moving to different companies...

Sponsorship

20 MLS Sponsors Planning in Q2 2023

MLS is kicking off its 28th season with 33 sponsors at the league level, including 10 that have joined in...

Breaking News

New Business Trends: Q2 2023 Ripe for Agency Hires

Winmo’s sales lead resource, WinmoEdge is on the front line of agency hire trends, tracking accounts on the move, decision-makers...

Marketing

B2B Email Subject Lines That Get Opened in 2023

When it comes to B2B email marketing, the subject lines are the first thing that the recipient sees. It’s your...

Sponsorship

SponsorUnited Competitive Analysis

Updated 2023: Having the right sales enablement tools in your arsenal can make the difference between mediocre results and thriving...

UK

Surging Social Spend: TikTok Advertisers in the UK

UK ad spending on social media is projected to reach £10.75B in 2023. A rising tide? TikTok advertisers. If you...

Marketing

Email Marketing: From Zero to Hero

Email marketing can be one of the most effective ways for businesses of all industries and sizes to connect with...

Breaking News

Tech Layoffs Will Prompt CMOs to Seek New Agency Partners

According to data from Winmo, almost a third (31%) of tech brands that reported layoffs in Q4 2022 and/or Q1...