Sales intelligence leader Winmo has teamed up with GumGum Sports, the leading AI-powered sponsorship analytics platform, to help sponsorship sales teams identify and evaluate brand partnership opportunities. Winmo’s advertiser profiles will now have direct access to select sponsorship analytics from GumGum Sports, pairing key deal insights with the decision-makers responsible for sponsorship budgets.
In addition to listing the marketing decision-makers who control sponsorship spend at brands, company profiles within Winmo’s platform will now include GumGum’s sponsorship insights, which identify the brands activating in the sponsorship ecosystem and the teams those brands are working with. The information will be displayed on company profiles, relating sponsors to the teams and leagues they work with, as well as team and league profiles, mapping relationships across the sponsorship universe. GumGum will also supply analytics detailing the duration that sponsor placements appear across television and streaming broadcasts.
The partnership brings a new level visibility into the sports marketing ecosystem that stakeholders have traditionally struggled to access. GumGum’s machine learning computer vision systems identify exactly which sports properties brands are working with and which activations they are sponsoring, while Winmo provides verified decision-maker intel to those who control sponsorship dollars. The union combines those strengths to render a holistic view of the sports marketing landscape, arming sellers of sponsorships as well as sports-related media, agency and adtech solutions with a significant advantage in identifying and pursuing opportunities with qualified brands.
“Our partnership with GumGum brings to light exactly which types of activations brands are investing in on a by-team basis, giving sponsorship sellers an unparalleled view of a brand’s existing strategy and sports partners,” said Dave Currie, CEO, Winmo. “And of course, it’s provided alongside the relevant decision-makers with all the contextual insight they need to craft effective sales outreach that resonates. We’re thrilled to give our clients this unfair advantage to winning more business with sports sponsors.”
“A key mission for GumGum Sports since its inception has been facilitating more efficiency and better outcomes across the sponsorship industry,” said GumGum Sports GM Brian Kim. “That’s exactly what we’re doing here with Winmo––fusing their sales intelligence and our sponsorship intelligence to empower team and league stakeholders with the most meaningful and effective partnerships. We’re proud of that work with Winmo not only because it delivers on that mission, but also because it marks a key step in our effort to expand the channels through which we serve GumGum Sports’ analytics.”
Interested in getting access?
Existing Winmo customers can contact their account manager to add the feature to their subscription.
New customers can request a trial to get access to this wealth of sponsorship insights, plus all of the decision-maker details and account information Winmo tracks.
GumGum Sports is an AI-powered sponsorship analytics solution that delivers timely data and insights to help brands, agencies, properties and media companies contextualize the value of their sponsorships. A division of computer vision pioneer GumGum, the company captures the full media value of sports sponsorships across live broadcasts, social media, and digital streaming, enabling rights holders to retain and grow partner revenue and giving sponsors the ability to track and optimize media value across a portfolio of sponsorships. For more information visit gumgum.com/sports.
Winmo is a sales intelligence tool that tracks decision-makers and marketing relationships for thousands of national brands. Its human-verified profiles list media, agency and sponsorship decision-makers who control over $100 billion in spending each year, alongside contextual insights needed to craft sales outreach that resonates. Additionally, its predictive news analysis shines a light on future opportunities, analyzing tell-tale signs that media and sponsorship spend is on the horizon to alert sellers in advance. Armed with verified contact details and reliable sales predictions, Winmo users have the unfair advantage they need to connect with corporate sponsors at the right time. For more information and to request a trial, visit www.winmo.com.